01M01 · Foundation of Digital Marketing
Marketing fundamentals, channels, buyer journey, funnels, KPIs, goal setting & campaign planning.
02M02 · Website Planning & WordPress
Domains, hosting, CMS, WordPress, themes, landing-page design, page-speed & conversion basics.
03M03 · Search Engine Optimization (SEO)
On-page, off-page, technical SEO, keyword research, content strategy, schema, Core Web Vitals.
04M04 · Google Ads (Search, Display, Shopping, YouTube)
Account structure, keyword bidding, conversion tracking, RLSA, P-Max, quality score & optimization.
05M05 · Meta Ads (Facebook & Instagram)
Audiences, pixel + CAPI, creatives, A/B tests, retargeting, lookalikes, lead & ecom campaigns.
06M06 · Social Media Marketing
Organic strategy for Instagram, LinkedIn, YouTube, X — content calendar, reels & analytics.
07M07 · Email & WhatsApp Marketing
List building, automation flows, drip sequences, WhatsApp Business API & broadcast funnels.
08M08 · Analytics, GA4, Tag Manager & Reporting
GA4 events, GTM tags, Looker Studio dashboards, attribution & client-ready reports.
09M09 · Affiliate, Influencer & ORM
Affiliate networks, influencer outreach, brand reputation & review management.
10M10 · AI Tools, Automation & Live Projects
ChatGPT for marketers, automation, agency workflow + 5 live capstone campaigns & placement prep.