Course Curriculum
Digital Marketing Course Syllabus — Beginner to Advanced
Hands-on Digital Marketing modules covering on-page, off-page, technical Digital Marketing, content strategy and live ranking projects. Localised guidance for learners and job opportunities across Telangana.
01M01 · Digital Marketing Fundamentals & Search Engines
How search engines crawl, index & rank — SERP anatomy, ranking factors and the Digital Marketing roadmap.
02M02 · Keyword Research & Search Intent
Tools (Ahrefs, SEMrush, Google KP), intent mapping, keyword clustering & topical authority.
03M03 · On-Page Digital Marketing
Title tags, meta, headings, internal linking, content optimization & semantic Digital Marketing.
04M04 · Technical Digital Marketing & Core Web Vitals
Crawl budget, robots.txt, XML sitemaps, schema, page-speed, LCP/CLS/INP fixes.
05M05 · Off-Page Digital Marketing & Link Building
White-hat backlinks, guest posting, digital PR, HARO & outreach automation.
06M06 · Local Digital Marketing & Google Business Profile
GBP optimization, citations, reviews, local pack ranking & service-area strategy.
07M07 · Content Strategy & Topical Authority
Content briefs, pillar-cluster model, E-E-A-T, AI-assisted content & editorial calendars.
08M08 · Ecommerce & SaaS Digital Marketing
Faceted navigation, programmatic Digital Marketing, product schema, category page optimization.
09M09 · Digital Marketing Analytics & Reporting
GA4, Search Console, Looker Studio dashboards, attribution & client reporting.
10M10 · AI in Digital Marketing + Live Projects
ChatGPT/Claude for Digital Marketing, automation, 3 live ranking projects & placement prep.