01M01 · PPC Foundations
Paid media landscape, auction theory, match types, bidding models & funnel mapping.
02M02 · Google Search Ads
Campaign structure, keyword strategy, ad copy, extensions, quality score & SKAG/STAG.
03M03 · Display, Video & Discovery
GDN targeting, YouTube ads, Demand Gen campaigns & creative best practices.
04M04 · Shopping & Performance Max
Merchant Center, product feeds, P-Max asset groups, audience signals & feed optimization.
05M05 · Meta Ads Mastery
Campaign objectives, CBO/ABO, pixel + CAPI, creative testing & scaling.
06M06 · LinkedIn, X & Microsoft Ads
B2B targeting, lead gen forms, conversation ads & cross-platform strategy.
07M07 · Landing Pages & CRO
Wireframes, copywriting, A/B testing, heatmaps & form optimization.
08M08 · Conversion Tracking & Attribution
GTM, GA4, server-side tracking, enhanced conversions & MMM basics.
09M09 · Budget, Bidding & Scaling
Bid strategies, budget pacing, ROAS modeling & scaling playbooks.
10M10 · Live Campaigns & Agency Workflow
Run real ad budgets, client reporting, audits & placement prep.