01M01 · Performance Marketing Foundations
Funnel design, AARRR, unit economics, CAC, LTV, ROAS & attribution windows.
02M02 · Audience Research & ICP
Persona building, jobs-to-be-done, market research & creative angles.
03M03 · Google Ads Performance
Search, P-Max, Demand Gen, YouTube — bidding, scaling & quality score.
04M04 · Meta Ads Performance
CBO scaling, creative testing matrix, retention campaigns & MMM.
05M05 · Programmatic, DV360 & DSPs
Programmatic basics, audience platforms, DCO & brand-safety controls.
06M06 · Tracking, Pixel, CAPI & Server-Side
GTM server container, conversions API, consent mode & enhanced conversions.
07M07 · CRO & Landing Page Optimization
Wireframing, A/B testing, copy frameworks & heatmap analysis.
08M08 · Email, WhatsApp & Lifecycle
Retention flows, RFM segmentation, automation & loyalty programs.
09M09 · Attribution, MMM & Analytics
GA4, Triple Whale style dashboards, incrementality & geo-lift tests.
10M10 · Live Scaling Projects
Manage real ad budgets across 3 brands, weekly reviews & placement support.